The median of 'OK Magazine'- the home of the world's leading celebrity magazine is print.
The ideology of the magazine is that of the glamourous lifestyles of the rich and famous, relationships, fashion, scandal and entertainment.
The codes and conventions- the barcode, cover lines, selling line, dateline, main image, masthead and main cover line etc remain the same throughout every issue so that it's style is instantly recognised all over the country and entises its target audience. The first thing you notice when examining OK magazine is the use of bright colours. images and bold font which is known as the denotation. The connotation of the magazine on the other hand is the audience having the urge to want to read more about the stories advertised on the front cover- and will therefore purchase the magazine to give in to their temptations, causing an increase in the company's profits.
The representation of OK magazine is that it is scandalous and full of weekly gossip- the design of the front cover helps focus on this.
The target audience is aimed at teenage to middle aged women. It is argued that the average teenage reader will be a heterosexual girl seeking a boyfriend (or seeking a way to gratify the needs of her boyfriend), enjoying shopping, fashion, and popular culture and needing plenty of advice on sex and love.
The institution of OK magazine is the company that produces it- EMAP and the publishers Nothern and Shell. OK follows the same narrative throughout with the only changes being the topics advertised on each issue.
By Ellie
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